U.S. Hospitality Acquires Davis And Associates Advertising
02/01/06
In an ongoing effort to expand its product line, specialty publisher U.S. Hospitality today announced its acquisition of the Shelby, North Carolina firm Davis and Associates Advertising, which provides the restaurant industry with menus, place mats and coffee cups. Started by Gene Davis in 2001, the company was serving over 300 accounts in five Southeastern states at the time of acquisition.
"It is really a seamless integration," said Mark Oldham, President and CEO of U.S. Hospitality. "Gene has been following the same model for the restaurant industry as we have been for the hospitality and realty industries: using advertising sponsorship to provide a high quality product at no or a minimal cost to the client." Oldham went on to explain that although Davis takes a different approach to securing clients and sponsors, it is complimentary to the one used by U.S. Hospitality. "Gene built his business using a staff of telemarketers to create new marketing relationships. We offer publishing, design and administrative support to a team of independent Affiliate Publishers who work face to face in their own communities to build permanent territories. We will continue to use Gene and the staff based in North Carolina, but this also offers us another opportunity our Affiliate Publishers can bring to the businesses in their communities."
As with all other U.S. Hospitality products, the menus and place mats will be published entirely in-house at the company's 15,000 square-foot facility in Nashville, TN and clients can expect the same professional level of customer service support and production services that have made U.S. Hospitality an industry leader for the past 20 years.
For More Information, please contact:
Mark Oldham
800-467-1218
www.ushospitality.com

